What does Emtor do?

It checks whether AI shopping agents and assistants can find your store, get straight answers from it and get through its checkout up to payment, and helps you fix what's in the way.

Emtor is a Shopify app. It checks whether AI shopping agents and assistants can find your store, get straight answers from it and get through its checkout up to payment. Then it helps you fix what's in the way, one click at a time.

What it checks

  • The agent test. A shopping agent goes into your store through the interface Shopify gives AI agents, and tries to buy in 8 steps. It never pays. How the agent test works
  • Your store's data. Your products against what Shopify Catalog requires, the details that help an agent choose, your policies, and whether Emtor's agent data is switched on in your theme.
  • AI answers. What AI assistants tell shoppers about your returns and free shipping, and whether they name your store when a shopper asks for what you sell. What AI answers measure
  • AI crawlers. Which AI crawlers your robots.txt lets read your product pages, and, when you check live, what our requests with their names get back. About AI crawlers

What it changes

Emtor changes your policies and products only when you click a fix: a sentence in a policy, a category, alt text, an SEO description, a product type, or a product description you read before it's saved. It never changes prices, stock, orders, customers or your theme code. Each change Emtor records is listed in the app with an undo for 30 days. What each fix changes

How the app is laid out

Emtor's pages follow the job: test, fix, prove. The home page runs the test and shows how far the agent got. Fixes is where you fix what's in the way. Proof keeps every test's receipt and the changes Emtor made. AI visibility shows what AI assistants say about your store. Settings holds your Store facts, the daily test and support.

Where to start

  • Open Emtor. The first agent test starts by itself the first time you open it.
  • Confirm your store facts. Your returns, free shipping and delivery times, so Emtor can check answers against them. Which facts, and why
  • Turn on the daily test. Then the agent test runs by itself every day. How the daily test works