Changelog.

What changed in how Emtor measures, newest first.

Updated . The same list on How we measure

  • Also: the line Agent data on product pages gets its points only when your product pages get the embed's data. The embed has to be on, with its product data not set to Off, and where it adds to your theme's product data, an agent test has to have seen the additions attach on one of your product pages. Until a test has read one, the line gets none, and where they attach to nothing the app asks you to choose Full product data. Until now, the embed being switched on was enough.
  • After a policy fix for a fact an assistant got wrong or didn't give, the question about that fact is asked again by itself, once, about a day later, within the same cap, and its answers are shown beside the ones from before the fix.

  • Also: Google-Extended is now counted with the crawlers that answer shoppers, not with the training ones. Google uses it for Gemini's answers in its apps as well as for training, so keeping it out can keep your pages out of those answers. It doesn't change Google Search.
  • Also: AI crawlers can be checked live. We ask for your home page and one product page from our server with each crawler's name, and say what came back as a sign, not proof.
  • Also: the agent reads your store's profile for agents, agents.md and llms.txt at your web address, and the structured data on the product page it opens. They're on the receipt, not in the score.
  • Also: an answer the fixed rules can't settle is judged by Claude through Anthropic and counts only if the answer's own words bear the verdict out, a fifth verdict, Unclear, never counts as right, and what leaves your store says so. Until now an answer counted as right if your figure appeared anywhere in it, even as an older figure next to the current one.
  • Also: the app can read orders, only if you allow it on its AI sales page: their totals, dates and where the shopper came from.
  • Also: Claude is asked too, with Anthropic's own web search, and its questions go only to Anthropic. It is told your country only if that's the US. Gemini and Copilot still aren't checked.
  • Also: what leaves your store now says that a shopper question can mention free shipping, when you offer it.
  • Also: after you uninstall, what the AI answers checks and description drafts cost now stays, without your store's name, so the app's 30-day spending limit still counts it. What we keep says so.
  • Later still: each question and draft goes only to the company named under what leaves your store, never to another one that hosts the same model, and the short language excerpt a draft carries is now named there and taken only from active products.
  • Later the same day: the shopper questions are on the app's AI answers page, and product description drafts are listed under what leaves your store.
  • First version. It describes the agent test, the AI answers check, the data checks and the score as built into Emtor on this date.